It’s LVMH Watch Week, so here's WIRED's pick of the timepieces that made their debut—plus one notable gatecrasher.

Omega is marking the start of the Milano Cortina 2026 Winter Olympic Games with a dedicated Seamaster Diver 300M—and this one ...

With the 2026 Winter Olympics mere days away — Italy’s alpine Milano Cortina region will play host — the anticipation for the ...

Omega gives its ceramic-and-titanium Seamaster Diver 300M an all-white revamp, featuring a frosty dial design for the 2026 ...

The affordable dive-style watch travels back to '73.

The brand's fan-favorite Marlin lineup gets a trio of new retro-inspired barrel-shaped cushion case editions hearkening to ...

It's also crafted from white ceramic and has a laser-engraved frosted pattern inspired by the '26' from the Milano Cortina 2026 emblem. A champion's movement Inside, the Seamaster is powered by ...

You may know Dylan Efron as Zac Efron’s brother and a regular on The Traitors, but thanks to his choice of one of the most unique moonphase watches on the market, you now know that he’s got great ...

South Korean actor Park Bo-gum becomes Omega's new ambassador, alongside new releases from Omega, Zenith, A. Lange & Söhne, ...

The Khaki Field Auto Chrono x Resident Evil is based on the design of the Hamilton Khaki Field watches, with the ‘Field’ bit ...

We highlight our five favorite video-game-related watches ✓ The worlds of gaming and horology make a good match ✓ Here's why! ✓ ...