In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one.

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?

Duolingo’s (DUOL) green owl mascot Duo may have risen from the dead, but DUOL stock took a nosedive following the company’s ...

The owl mascot for Pittsburgh-based Duolingo is not dead after all, according to social media posts by the organization. At least two posts appeared on the company's social media accounts on ...

Duo the Owl, Duolingo's make-believe mascot, is alive. The language-learning app announced on Monday that the mascot had faked his death. Duolingo announced two weeks ago that the mascot was ...

Duolingo's owl mascot is dead, and the company seems to be desperately looking for the culprit. The company has been posting on all its social media accounts dropping hints on what caused the Owl ...

We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...

After hours of nail-biting agony, Duolingo users finally have answers to how the brand's beloved make-believe owl mascot named Duo "died" on Tuesday afternoon. The language-learning app shard a ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's fine — ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's ...