Why luxury tequila is the new drink for major celebrations - The market is brimming with options, but only the best rise to the top ...

Chili’s launches premium frozen margaritas with Patrón. Here’s how they’re shaking up the casual chain category.

Chili’s just rolled out three frozen margaritas made with Patrón, including pink and blue cocktails perfect for summer ...

The tequila market may appear saturated but it’s actually encouraging innovation from new and existing brands—Clase Azul and Maestro Dobel among the latter.