The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

Chinese social media platform Xiaohongshu, also known as Rednote, is emerging as a transformative force in social commerce. Blending the emotional power of music with the immediacy of messaging ...

In the next decade, the companies that win won't just have the best products - they'll also have the best stories.

Brand safety fears are misguided, according to leading Sky and BBC executives. Marketers have been accused of favouring risky ...

Studies suggest that up to 95 percent of youth ages 13–17 use a social media platform, with many reporting constant use.

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.

As global advertising budgets tighten, brands increasingly turn to influencer marketing as a cost-effective way to connect ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...