The most comprehensive analysis to date shows the scale of political spending on the four largest digital platforms, as well ...

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen ...

In 2025, social media isn’t just about staying in touch - it’s the heartbeat of communication, entertainment, marketing, and ...

ITC is revolutionising market research with AI, enhancing efficiency and accelerating data processing. AI tools analyse vast ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Aldi is known for its witty social media posts and recently, the supermarket has poked fun at M&S' latest viral creation - the strawberry sandwich - with an equivalent treat ...

Brave Group, South Africa’s leading tech-forward marketing company, is proud to announce that its award-winning AI-powered ...

The Department of Trade, Industry, and Competition, in partnership with Proudly South African, has launched two e-commerce ...

User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...

In today’s fast-paced digital world, customer engagement is crucial for businesses looking to succeed online. One of the most ...

In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives. The brand’s CMO Katie Welch ...

State programs offer opportunities to meet market challenges and build sales. Departments of agriculture around the U.S.