PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Want more exclusive picks from a fashion editor ... If you want to lean into the literal take on the preppy aesthetic with boat shoes, be my guest. It doesn’t get preppier than this interlaced ...

Don’t forget to layer: One of Gen Z’s favorite ways to amp up the preppy aesthetic? Strategic layering ... Want more exclusive picks from a fashion editor? Sign up for our Shop On It ...

Fashion is a powerful language that speaks volumes, often revealing more than we realize about our social standing. For ...

Lorenzo Musetti isn't just delivering serves on the court. The Italian debuted a fresh kit from ASICS and French fashion house A.P.C. second collaboration and first head-to-toe tennis collection for ...

For years, Bench Fashion Week (BFW) has not only been a hotspot for must-wear styles, but it has also become a platform for ...

Doechii is everywhere. The Grammy award-winning rapper has become a hot commodity, so getting any opportunity to see the ...

The countdown to Lady Gaga's epic Mayhem Ball tour has fashion-forward fans in a frenzy. As the pop icon prepares to dominate ...

According to TikToker Alexandra Ballard, preppy is officially back—but it’s not just a revival of collegiate sweaters and boat shoes straight out of an ‘80s yearbook. This time around, Gen Z is ...

The Met Gala, hosted by the almighty Anna Wintour, will see the world’s most fashionable float up the red carpet on May 5 in ...

Not only was the storyline intriguing, but the fashion was mesmerizing, and the perfect inspiration for summer travel clothes ...