While there is no shortage of truly innovative building products, these stand out because of their unique benefits.

With growing digital demands and operational complexity, ASA is taking a bold step to establish an industry-backed, ...

Self-evaluation is an important aspect of any appraisal process. Feedback on performance doesn’t come just from the manager; it also comes from the individual who is being assessed. If your employees ...

In e-commerce, product descriptions are more than just a few lines of text; they are a critical component of the sales funnel. With the rising reliance on digital platforms for shopping, businesses ...

For example, ShipBob customer, Beachwaver Co., targets customers that want to achieve beautiful hairstyles with ease. Here’s how they connect with their customers through a product description, ...

Aligning SEO with your product’s value proposition Starting your product-led SEO journey is not difficult, and it could be eye-opening to learn why customers choose your product.

Ecommerce giant Amazon has introduced a set of generative AI capabilities that will allow sellers to create better product descriptions, titles and listing details. The new tools use large ...

The Weber Grill description is just below its star rating, offering a potent example of social proof. Weber’s grill description includes sensory words, “spacious” and “powerful”, it ...

In this example, we’re going with a fictitious sample of 100 products. You now have a list of all your products (either separated by URL, SKU or some other unique identifier).