L'Oreal said it has signed an agreement to buy haircare brand Color Wow to strengthen the group's professional products portfolio. The deal, for an undisclosed sum, will close after the customary ...

L’Oréal Group has acquired haircare brand Color Wow for an undisclosed amount, subject to regulatory approvals. The move ...

See the best shampoos for color-treated hair to try. Shop the best color-safe shampoos from Pureology, Kristin Ess, R+Co, Susteau and more.

In just five minutes, Redken’s mask proves why so many professional hair stylists rave about the brand. At the end of the treatment, you’ll find yourself with fewer split ends and silky strands.

If Crest Whitestrips, Olaplex, and Drunk Elephant are starting to put a heavy dent in your budget, let me introduce you to ...

Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the ...

While platinum blonde has ruled summer hair colors in the past, velvet blonde hair is here to soften things up. This season, ...

We tested the best shampoos for dry hair (plus, their conditioner counterparts) and found winners from Redken, Olaplex, Amika ...

We asked a stylist for the best at-home hair color products and practices. Our top picks include L'Oréal, Clairol, Olaplex, Garnier, and more.

Velvet blonde hair is a low-maintenance, multidimensional color that celebrities like Alex Cooper love. Learn more about the trend and see photos here.

Like the name suggests, this summer hair trend mimics the coloring of a fox’s tail, creating a gradient that shifts from red ...