Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Roger Federer and Elmo set for a starring role in Super Bowl LIX Roger Federer has released a cheeky new advert to promote On shoes, with the film set to air in a primetime slot on US TV during Sunday ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

The Off-White x Air Jordan 1 might feel like too sacred, special, and recent a shoe to get a retro treatment, but rumors are circulating that Jordan Brand is planning to bring the Virgil Abloh design ...

Few players had a front-row seat to the rise of tennis legends Roger Federer, Rafael Nadal, and Novak Djokovic like Tim Henman. The former British No. 1 faced each would-be member of 'the Big ...

Philadelphia Eagles quarterback Jalen Hurts just stepped onto the field for Super Bowl LIX in New Orleans, and his footwear did not disappoint. Hurts is wearing a special player-exclusive colorway ...

That is why all eyes are on the feet of Kelce for Super Bowl LIX. Kelce has worn Air Jordan 11 cleats in player-exclusive and custom colorways all season. Thanks to the NFL's official social media ...

Kelce wore a Dior x Hylton Nel Overshirt, Dior Tailored Track Pants with Christian Dior Couture Tag, and a pair of Air Jordan 3 sneakers. While Kelce is known for rocking rare shoes, that was not ...

With that, here's what you need to know about Hurts' pregame Super Bowl cleats, a play on the Bred Air Jordan 1's ... swapping from shoe brand to shoe brand without violating his contract.