The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and ...

Gold’s meteoric rally, fueled by waning confidence in U.S. fiscal policy and soaring inflation, has not only pushed prices ...

LPL says its elimination of positions at Atria Wealth Solutions was always part of its plan to acquire the firm, drawing a ...

Armed with education and awareness, you can avoid unethical people in the financial industry by seeking fee-only fiduciaries ...

“The double standard in AI is a good example of how things used to be in school. Every day, I use AI to do in-depth research, ...

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Best Buy turns to former Walgreens and Northwestern Mutual CIO Neal Sample to lead its next phase of transformation.

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

It is undeniable that today, we have fully entered the digital world, applying new innovations available online to our daily lives. What's even more exciting is that these digital innovations are not ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...