Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest ...

Global Director at PATRÓN & Bacardi, Lauren Mote, talks tequila, taste, and why India is more than ready for the ultra-premium spirit revolution.

Made in the highlands of central Mexico, it’s made with blue agave and processed using 500-year-old traditional distillery methods for a smooth taste that works neat or mixed into cocktails.

Shop 31 of the most important, iconic, and new tequila brands you should be drinking right now, most of which use traditional methods to distill their tequila.

BACARDI LIMITED WKN: A19Z69ISIN: USG06905AG15Ticker-Symbol: Frankfurt 27.06.25 | 10:00 87,78Euro +0,42 % +0,37 Branche Getränke/Tabak Aktienmarkt Anleihen 1-Jahres-Chart 5-Tage-Chart Nachrichten ...

Patrón’s additive-free campaign may reignite a debate that’s been swirling in the tequila industry about the use and marketing of additives. Additives are permitted if less than 1% of the ...

The tequila uses only three all-natural ingredients: 100% Weber blue agave, water and yeast. To make that point, the brand, which debuted in 1989, launched a “100% Additive-Free Tequila” campaign.

The agave pros will appreciate it, and it won’t alienate the less adventurous palates either. Spicy margs are super popular, too, and Tapatio works great in this riff on the classic margarita ...

“For a traditional margarita, I prefer silver tequila, the flavor of the agave and the tequila are the stars of the show and it makes for bright, refreshing margaritas,” says Willy.