The evolution of the Apple logo reflects the company's journey and its impact on design and branding. ... Since then the logo has endured small modifications, taking on a stark black look in 1998, ...

Apple's logo began to resemble the current design in 1977. Ernst Feix/picture alliance via Getty Images The company has kept the apple image ever since but dropped the rainbow stripes in 1998 ...

The Apple logo, in its latest form, is simple and classic, with clean lines and a shape easy to remember and recognize. It appears that the use of fruit in newly-registered logos or trademarks is ...

"I feel a moral obligation to take a stand against Apple's aggressive legal action against small businesses and fight for the right to keep our logo." As of this writing, their petition has ...