Let's dive into the evolution of social media advertising campaigns, with a particular focus on Meta and TikTok. Based on our experience, social media, ...

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or ...

As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve return on investment. The problem?

Can’t be ignored. Political experts say social media advertising is a necessary part of any campaign now, even as they acknowledge that TV ads still get the most attention and can’t be ...

To make the most of a social media advertising campaign, complementary efforts can boost the reach and overall effectiveness of ads, and the experts of Forbes Agency Council share 15 of these ...

Each social media platform has its own rules about verification, misinformation, and whether paid ads are allowed - be sure to check you comply with each one, or you risk getting banned.

Learn how to create effective ad campaigns on the top social media networks. Get actionable advice on Facebook Ads, Instagram Ads, and more.

CEO Bill Demchak tells the U.S. PNC is boring; here's why PNC Bank taps Arnold Worldwide as new ad agency of record PNC Bank ...

More than half of U.S. adults (54%) say social media companies should not allow any political advertisements on their platforms. And a larger share (77%) finds it not very or not at all acceptable for ...

President Trump’s re-election campaign has begun spending heavily on Facebook ads that also promote the social media pages of his campaign manager, Brad Parscale, running more than $325,000 in ...

Meet Omneky, a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms.. The company wants to make online ads both ...