In Hollywood's case, Paglia and Wright-Gladstein crunched the numbers on the SAG-AFTRA pension fund performance, which showed ...

Moderates in the transgender movement explain why the cause is losing traction, citing abrasive messaging and hard-line ...

Star female hockey leaders, social media influencers and an NHL legend help approach 10M+ views in a campaign redefining ...

Digital media literacy is not only an individual skill; it is also a social necessity. In an age of increasing information ...

Before you can delve into fixing your failed social media campaign, ... Over half of Gen Z users have bought products through TikTok, for example. If you can offer a quick-purchase process, ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

Building a loyal social media following is more than just accumulating likes and shares. This article presents practical ...

The retail media world showed up at Cannes Lion with a flurry of announcements about new advertising capabilities and ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. Customer Data .

Fake crypto trading platforms and phishing domains spiked after Trump and Musk's feud, showing how fast scammers hijack ...

For more ideas on integrating social into more traditional marketing campaigns, download Social Media Integration Success Stories from the MarketingProfs store. Also try Tame the Giant: The Complete ...

Last week’s Cannes Lions International Festival of Creativity was a feast of brands, agencies, campaigns and futuregazing – fuelled by lashings of seaside rosé (oh, and existential dread about the ...