Following low-key logo updates from Google and Amazon, we've rounded up five recent rebrands that were barely noticeable.

H istory has a habit of creating meaning, and Cadillac has latched on to some history that predates the company while also ...

Google has updated its iconic logo for the first time in a decade, but can you spot the extremely subtle change?

The thesis is simple: the fastest and most efficient way to build a distinctive brand is by creating assets that are rich in ...

A campaign against homophobia in French football's top flight is again mired in controversy, leading to a call for sanctions ...

While minor at first glance, the icon’s new look underscores how even the smallest updates can signal broader shifts in ...

Canadian Tire announced it will pay $30 million to take over Hudson's Bays intellectual property, including its famous four stripes motif, various company names, logos, and the retailer's coat-of-arms ...

Reports of Rowdy the Roadrunner's demise were premature. UTSA officials say the feisty chapparal bird has job security, even ...

Designed and managed in-house by Emirates Engineering, the livery transforms the aircraft into a symbol of the express ...

Cape Shark also has a love for the sharks themselves. It has a line of clothing called "Respect the Locals," with the locals being the sharks, not the people. Twenty percent of the sales of those ...

Greece has filed a lawsuit against Adidas over what appeared to be a drone light show advertising the sports brand over the ...