Chili’s launches premium frozen margaritas with Patrón. Here’s how they’re shaking up the casual chain category.

The world’s number one super-premium tequila has just launched a luxurious new variant in collaboration with music icon Karan ...

A line 20-plus people deep fans themselves, sweating it out on the New York City streets on the hottest day in 13 years so ...

Chili's® Grill & Bar, the seller of more margaritas than any restaurant brand in the U.S. — with more than 25 million sold ...

Bacardi Global Travel Retail has launched Patrón El Alto tequila in India Travel Retail with a campaign at Mumbai and Delhi ...

If you want to be a true tequila connoisseur, you'll want to know all about how the flavor profiles differ of tequilas ...

The launch is being supported by a high-profile airport campaign, with global brand collaboration with Indian rapper, singer and songwriter Karan Aujla.

The world's number one super-premium tequila has just launched a luxurious new variant, in collaboration with music icon ...

The vast majority of tequila is produced in the Mexican state of Jalisco, which is divided into two major producing regions: ...

Bacardi has brushed off the threat of moderating alcohol consumption and signalled that it has no plans to pursue asset ...

Both the Tequila Valley and Los Altos experience a semi-dry, temperate climate. However, differences in temperature and precipitation patterns between the regions create unique microclimates.