The Cybertruck was supposed to be the future. When Tesla finally rolled it out in late 2023, it came with years of hype, a ...

Until recently, a glance at Tesla’s official page for the Cybertruck looked like Elon Musk’s vision board. There were images ...

I just crossed 20,000 miles in my Cybertruck, averaging just $0.075 per mile, but seeing it drop nearly 50% in value already?

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

It looked more like a DeLorean mated with a tank than ... In its latest pivot, Tesla is repositioning the Cybertruck as a rugged, functional workhorse—less Mars rover, more F-150.

Facing a dip in demand and a brand image impacted by its CEO's politics, Tesla has undertaken a subtle rebranding of its ...

This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing ...

Tesla has quietly rebranded its Cybertruck, shifting its marketing from a futuristic, celebrity-favored image to one that targets the traditional truck buyer, directly competing with the likes of ...

Tesla Inc. TSLA has reportedly pivoted ... The report mentioned how the company has moved to position the Cybertruck to be “less DeLorean, more Ford Motor Co. F F-150.” However, the shift ...

COMMENT: Tesla has endured a brutal start to the year, but it will bounce back. Elon Musk’s personal brand has been battered ...