In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.

The decades-old "fan" icon ... to start this fall and roll through 2026. The updated visual identity is set to roll out in coming weeks. Expect a simpler logo that removes the "Hotel Group ...

The secretive Afrikaner Broederbond, of which every leader of the South African government was a member, wielded tremendous influence in the country for decades. The Afrikaner Broederbond was ...

An icon of a human eye and eyelashes with a diagonal line through it. A two-lined pause ... An icon of a facebook f logo. An icon of a digital camera. An icon of a house. An icon of the Instagram ...

An icon of a human eye and eyelashes with a diagonal line through it. A two-lined pause ... An icon of a facebook f logo. An icon of a digital camera. An icon of a house. An icon of the Instagram ...

Kering’s pricing power is strong, resulting in gross margins at the higher end of the peer range (mid-70% reported and in the 80% range, channel-adjusted). Absolute pricing of Gucci’s handbags is in ...

The launch of the Boston Marathon's new logo symbolizes ... efforts over the next decade. The overarching aim is to encourage people to live a healthy lifestyle through running and grow the ...

It has the retro 1975 Microsoft logo etched into the palm rest area ... operating systems to holographic video games — but through the decades, it’s remained a foundation of the tech world.

The 80s is a decade that cannot be forgotten in the history of arts, entertainment, design, graphics and branding. Everything was bright and futuristic, and brands became more conscious of their ...

Modern revival: Nautica is experiencing a resurgence through vintage collectors and 90s enthusiasts ... The 1990s were more than just a decade of bold logos and baggy jeans—they represented a shift in ...

Now, I’m convinced it resonates with Microsoft Windows‘ logo as well as its evolution through the years ... and now the return to minimalism this decade, logos have come a long way. But out of all the ...