LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded platforms like TikTok and Instagram, and the frenzy reached a fever pitch ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a ...

There’s a new house on Mattel’s Barbie block. After last year’s premiere of Greta Gerwig’s action-packed Barbie film, the toy conglomerate is expanding its product line to include Ken’s ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

The Barbie doll is one of the most recognizable toys in the world, and it’s all thanks to a woman named Ruth Handler. In 1959 ...

Shop the limited-edition Barbie + Printfresh pajama collection with retro prints, eco-friendly fabrics and inclusive sizing ranging from XXS to 6X.

Saddle up in style with the Western Barbie print, featuring desert cowgirls, ‘80s fashion and of course, a serenading Ken that’s dripping with nostalgia. Don't miss out!