June 10, 2025 SUPER DUPER PLUSH COLLECTION From ‘Godzilla’ to ‘Sesame Street,’ these iconic characters are here as super-soft collectible plushies. Standing 8 inches tall, they are as cuddly as they ...

GennComm pioneered the use of viscoelastic foam (a.k.a. memory foam) in toys back in 2017, igniting the plush category with its sweetest squeezes yet. Now, the company is being awarded its fifth ...