Juice Beauty, among the first beauty brands to capitalize on organic beauty and all things clean, is set to liquidate its ...

Despite Black consumers driving the beauty industry, Black women founders struggle to find funding, scale their business and ...

NewBeauty's Sarah Eggenberger joined the 3rd hour of TODAY to discuss winners from the NewBeauty Annual Beauty Awards.

During my tween and teen years in the ’90s, my only “beauty regimen” consisted of Noxema and, a couple of times a week, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gia Giudice is embracing an exciting new chapter in her career. In an exclusive E! interview, she shares life hacks, including tips she taught her mom, Real Housewives of New Jersey OG Teresa Giudice.

What to look for: Most studies on OTC niacinamide used formulas with 2 to 5 percent concentrations, and research shows that ...

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand. Ilia products have been used on celebrities including Chrissy ...

Apply Medicube's top-rated peel-off mask before bed to channel radiant glass skin as you sleep. The K-Beauty favorite uses a ...

When it comes to your nighttime skincare routine, the best night cream for aging skin deserves a spot on your vanity. These ...