A thoughtfully chosen font can subtly narrate a brand's story, evoking trust or dynamism as needed. The simple elegance of a sans-serif font like Helvetica suggests professionalism. In contrast, the ...

This shows true staying power. If Helvetica is the king of sans-serif typefaces, then Garamond is the undisputed monarch of serifs. This graceful font has existed since the 16th century, so it’s had ...