After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university’s original logo — with its open book, 1868 date stamp and “Let there be ...

All the University of California wanted to do was re-brand its school with a fresh and contemporary logo. Instead, it has inspired a social media revolt. The new logo features a small "C" nesting ...

Lt. Gov. Gavin Newsom weighed in this week on the brouhaha over the new University of California logo. But a letter he wrote calling the logo a "gaffe" contained a gaffe of its own. Lt. Gov. Gavin ...

The University of California has also uploaded a video to YouTube explaining the ideas behind the entire branding effort. The university system posted to YouTube as well comments about how the ...

Last year, the University of California created a new logo with the goal of updating its 144-year-old, stately school seal. The design featuring an open book and the words "Let There Be Light ...

There was a quiet unveiling last month of a new logo for the University of California system. Normally, a change of design or artwork goes with little reaction. But this change has caused quite a stir ...

The new University of California logo is being slammed online by students, alumni and artists who worry the new symbol will hurt the system's reputation.The UC's old logo had been in place for 144 ...

When California Lt. Gov. Gavin Newsom said “Ugh!” on Tuesday, the months-long rollout of a brand-spanking new University of California logo officially became a fiasco. Today the school ...

Students mock University of California's new 'modern' logo for 'resembling a flushing toilet and a loading web page' By DAILY MAIL REPORTER . Published: 13:39 EST, 11 December 2012 | Updated: 03: ...

But the new University of California logo that was unveiled last week - mostly to groans and comments that the "C" nesting in a shield-shaped "U" looked sort of like a toilet bowl - has been scrapped.

The benchmark for disastrously unpopular product launches may be the Ford Edsel or it may be New Coke. Last year, however, the University of California system vaulted its own entry into this hall of ...