What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Thomas Wilder, a four-star prospect according to the 247Sports composite ranking, became the eighth player in the Hokies’ ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

All-ACC punt returner Tucker Holloway is back from a right knee injury that cost him all of 2024, bringing a career 15.5-yard ...

Tomorrow is decision day for four-star offensive tackle Thomas Wilder, and while Virginia Tech recruiting has been nothing to ...

College Football Season is inching closer and closer and for Virginia Tech, the vibes are a little different this summer compared to last summer. Virgi ...

A look at football membership in the Power Four and Group of Five conferences, largely dating to the launch of the Big 12 in 1996.

The upcoming year for college sports has at least a modest sense of stability: The $2.8 billion House settlement has been ...

In April, Fizik launched its first-ever, four-model strong helmet range. Adding to its core lines of shoes, saddles and accessories. The new helmet range comprises two road helmets, which sit ...

The Big 12 features iconic mascots, with some being around for as long as the football team itself, and while they each carry ...

Virginia Tech’s brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions, secondary brand extensions, tertiary brand ...

Arkansas’ Gage Wood pitched the third no-hitter in College World Series history and first in 65 years, striking out a record ...