Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...