But to the eye, magenta can come across as much more intricate and sophisticated. "When I think of magenta, I think of boldness — a color many find intimidating," adds interior designer Maye Ruiz.

Every year, the Pantone Color Institute announces its 'Color of the Year' and for 2023, it announced Viva Magenta. Your login session has expired. Please logout and login again.

The new color from Pantone for 2023 is officially here! Shop the bright Viva Magenta shade now, in fashion, home, beauty and more.

Viva Magenta was originally added to the Pantone color palette by the company back in 2019, but it only really started to take off more recently: the magenta hue popped up on fuzzy Gucci sweaters ...

Some skeptics would point out that magenta doesn't technically exist, since there's no wavelength of light that corresponds to that color.But Pantone — which literally wrote the book on color ...

Viva Magenta, and Pantone’s marketing of it, are also reflections of the zeitgeist: After selecting the color, Pantone used Midjourney, the artificial intelligence image-generation tool, to make ...

Bold, lush, and fearless, Pantone’s Color of the Year for 2023 signifies a shift toward optimism and unbridled creativity. While the calming hues chosen for 2021 and 2022 reflected the mood of ...

Pantone’s 2023 Color of the Year is Viva Magenta, a hue of crimson red. See where you can shop products in similar shades from West Elm, Walmart, Our Place, Essie and more.

Viva Magenta, the Pantone Color of the Year for 2023, has certainly caused a stir in the garden world. As typical of our times, there are the lovers, and the haters.

Color expert Amy Krane recommends sticking to colors that will enrich magenta without competing for the spotlight. Charcoal gray, taupe, and olive green are a few ideal colors to get you started.

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice ...