BrightEdge's data suggests that AI Overviews will play a critical shopping comparison role in November through early December ...

AI is reshaping the way users search, the way sites publish and the way companies must be found across the digital universe.

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new ...

Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.

A new peer-reviewed study in the INFORMS journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and ...

Finding the right keywords is essential to succeeding with search engine optimization. The problem is that it can be difficult to consistently figure out which ones are best for your business. An ...

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

A Place for Mom is bringing its online referral system into the AI age as the habits of people seeking home care and other ...