Your vision statement should feel like a natural extension of your organization’s goals. If inclusion is a core company value, for example, show how your vision builds upon it.

A mission statement should state the purpose of what your business does and how you will do it. The statement should also be simple. An easy formula to remember when crafting this is the famous 5 ...

Alas, Indeed has this backward. Harvard Business Review offers a set of definitions that add to the noise: "A vision statement says what the organization wishes to be like in some years’ time.