For a quarter of a century, Pantone Color of the Year (COTY) has helped shape trends and capture the culture zeitgeist. A rotation of warm reds, nostalgic yellows, mystical purples, rejuvenating ...

At Behr, it’s the deep ruby-red Rumors, a shade that, like Glidden and Krylon’s respective Color of the Year picks, Purple Basil and Hammered Black, slots in perfectly with TikTok’s "Dark ...

In the design world, the Color of the Year is announced every year like clockwork. This year’s process was no different—as soon as it was revealed, we saw it everywhere, because it had been ...

Why Pantone turned its 2023 Color of the Year into a $1 million immersive experience From immersive installations to licensed goods, color trends are a big business. Pantone’s Color of the Year ...