When YouTube became a major NFL TV partner with its acquisition of the Sunday Ticket rights, it did more than just make ...

YouTube's partnership with the NFL is successfully attracting younger audiences, revealed CEO Neal Mohan. The league's live ...

The NFL Sunday Ticket evolves again due to user feedback, as YouTube states it's rolling out the option for viewers in more states to purchase/pay for the Season Pass in 12 monthly installments.

Let's go back and read NFL.com's scouting breakdown of San Francisco 49ers quarterback Brock Purdy when he entered the Draft.

For all the talk about cable’s steady decline and the emergence of streamers as a bidder for live sports rights, one platform ...

That's why Pro Football Talk's Mike Florio ranks the 49ers 13th out of 32 teams in his post-minicamp NFL power rankings. "Don ...

The blending of user generated content and traditional media may take another step forward before we know it. According to a ...

The sports media star's stratospheric rise has been built on unpredictability paired with a showman's sense of their audience ...

YouTube may already be a behemoth in advertising, but a lot of the video giant’s attention lately has been on its ...

YouTube used to be seen as a competitor to TV networks or streaming services in the battle for overall audience attention, but not actually in the same business. Not anymore.

Miami Dolphins wide receiver Tyreek Hill posted a video on social media challenging IShowSpeed (Darren Watkins Jr.) to a race ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...