Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

What’s the most effective way to promote a real musical about a fake musical? Start with a fake opening night. Then add lots ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...

The first step in a successful marketing campaign is fully understanding your unit's rental market. Learning about the local ...

New York would add serious heft to the effort to curb sweepstakes gambling. The state is the largest competitive market for ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...

Airbnb's offer seemed generous, but now people aren't sure whether it was a genuine offer hamstrung by excessive red tape, or ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

Authors are using DIY methods to moonlight as media sellers as ads begin to infiltrate their newsletters.