F1: The Movie” starring Brad Pitt premiered last weekend to rave reviews and an impressive box office performance, proving once again that people will go to the movies… for the right film.

Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, especially for grown-ups. With 'F1,' they saw a glimpse of hope.

Champagne showers, a staple of Formula One races, may be reserved for the racetrack, but the mood at Apple was certainly celebratory over the weekend, as the big-budget “F1” delivered the studio its first box office hit.