DJ Mustard, now more accurately referred to as Chief Mustard Officer - proved that career evolution happens.Some celebrities put out an album; others start a fashion line. But what better time to introduce one's saucy new endeavor with Heinz than at the music's most esteemed night?

Mustard, who has long flaunted a diamond-encrusted HEINZ mustard chain, finally makes his love for the brand official with this flavor drop. Fans have been anticipating the collab for months, and HEINZ embraced the hype with a viral campaign remixing Mustard’s signature MUSTAAAAAAAAAARRRD soundbite into a ketchup commercial.

But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces with HEINZ, creating a limited edition condiment collaboration called the Mustard x Mustard.

Heinz is teaming up with award-winning music producer Mustard to release its first new mustard in over a decade. Mustard has worked with artists like Kenrick Lamar, Ty Dolla Sign, and Rihanna. The producer and DJ is the official Chief Mustard Officer for Heinz,

Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over the world, and we aren’t mad one single bit.