Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie ...
“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical.
LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside ...
LEGO has posted record profits in 2024, as the company seeks more LEGO video games for all ages to be released.
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have ...
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, ...
But Niels Christiansen, Lego’s chief executive, told the Financial Times that after a strong period of growth, in which its ...
Apparently, there’s still more money in video games than in toys.
Having reported a 13% increase in revenue to $10.82 billion, the world's leading toymaker Lego is now bringing video game ...
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent ...