The release of the “Shattered Backboard” TD Cleat is part of Jordan Brand’s broader strategy to celebrate the Air Jordan 1’s ...

Explore the richest NBA players like Michael Jordan, LeBron James, and Magic Johnson, who turned their basketball success into billion-dollar empires. From smart investments to brand deals, these NBA ...

NBA legends like Michael Jordan, Magic Johnson, and LeBron James have translated their on-court brilliance into massive ...

The Air Jordan 40 "The Classic" colourway sees White, Black, and Vast Grey uppers and a full-length Zoom Strobel unit with ...

Air Jordan 11 ‘Coldest in The Game’ will arrive just in time for the holidays and add pressure to an already packed Jordan ...

M.S. Dhoni's trademark application for 'Captain Cool' mirrors a trend among celebrities capitalizing on their nicknames.

David Falk insisted that Nike give Michael Jordan his own shoes and clothing line in 1984, laying the foundation for what ...

Michael Jordan's "I'm back" comeback in 1995 ignited the sports world, lifted brands and reminded everyone that his return ...

After reports that Joopiter, the auction house owned by Pharrell Williams, was auctioning a 1986-87 Fleer autographed rookie card by Michael Jordan when he played for the Chicago Bulls, the item sold ...

What You Need to Know: After releasing early at NBA All-Star Weekend, a wider release for the "Rare Air" Jordan 4 is arriving ...

Each year, when the designers at Nike’s Jordan Brand begin work on a new Air Jordan sneaker, they face a stiff challenge: their past success.