The way Michael Jordan and Tiger Woods became synonymous with Nike that type of partnership, because of the NIL market, can ...

Michael Jordan wasn't happy when the U.S. men's basketball team to the 2002 FIBA World Championships finished sixth in the ...

"I wouldn't advise the other guys to be that" - Jordan on why he feared the 'next MJ' title for young stars after he retired ...

Caitlin Clark’s new Nike sneakers sold out almost immediately on Tuesday. Secondary market sellers are already getting up to ...

Houston Rockets forward Kevin Durant's 18th Nike basketball shoe has already been marked down by 34% online at Dick's Sporting Goods.

But new evidence uncovered by RGU photo-matching has now found those sneakers were worn in Jordan’s second game back from his ...

Explore the richest NBA players like Michael Jordan, LeBron James, and Magic Johnson, who turned their basketball success into billion-dollar empires. From smart investments to brand deals, these NBA ...

David Falk insisted that Nike give Michael Jordan his own shoes and clothing line in 1984, laying the foundation for what ...

Michael Jordan's "I'm back" comeback in 1995 ignited the sports world, lifted brands and reminded everyone that his return ...

What You Need to Know: After releasing early at NBA All-Star Weekend, a wider release for the "Rare Air" Jordan 4 is arriving ...

The Air Jordan 3 'Pure Money' colorway drops at 10:00 a.m. EST on Thursday, July 3. Online shoppers can buy the basketball ...

Five suspects were arrested after stealing $20K in sneakers from Marcus Jordan’s Trophy Room—one was caught wearing the ...