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Kursi Pe Nazar’ transforms everyday ambition into musical storytelling, revisiting Fevicol’s long-running playbook of culturally rooted humour.

Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary ...

Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business ...

Apple swaps glossy aspiration for royal chaos, using palace humour to package the smartphone’s features for India’s reel-first consumers.

Paul D’Arcy, CMO, Moloco, decodes how AI is reshaping consumer habits and what marketers must do to stay ahead in a rapidly evolving landscape.

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

WPP Media South Asia’s managing director - content, sports and entertainment, notes that sports remains advertising’s last reliable appointment-viewing engine delivering guaranteed, mass simultaneous ...

For decades, aspiration was one of the central emotional contracts in Indian advertising. It worked because the underlying promise — defer now, receive later — held. That logic is now eroding.

In the rush to look ‘fresh’, ‘premium’, or ‘Gen Z‑first’, some brands are editing the very foundations that made them strong.

Despite shortages and social chatter, loyalists aren’t switching brands. This highlights how habit, identity and cultural cachet now intersect.

Integrated media contributed to 51.5% of the total revenue for its core operations, followed by advertising (16.8%), PR (11.7%), experiential and other (10.4%), and health (9.5%).