By identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all - which ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Ed has 12+ years’ experience in the partnerships and marketing space working with some of the most notable global brands ...

Supriya Dev-Purkaystha is Head of Media and Ad Tech Solutions UK at Microsoft and Founder of Connect Growth. A strategic growth leader and inclusive innovation advocate, she helps brands unlock ...

The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

There is also an emotional component to consider, with 52% of those surveyed more likely to feel relaxed when watching the TV ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.

Under the leadership of new CMO Yves Briantais, Carlsberg will be doubling down on its well-known brand line and introducing ...