Retail media growth is moderating, suggesting the channel's push for brand budgets has yet to pay off.

India is a high-pressure, fast-moving market, with research suggesting that 60% of CFOs doubt marketing’s commercial value in the country – but WARC’s new report demonstrates that marketers can drive ...

Marketing effectiveness takes in a vast range of questions, but just a handful of frameworks can serve as a useful guide to the ideas strategists working today need to know and use right now – in a ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing.

Even if you’re not a full WARC subscriber, you can access this content by logging in with a LIONS account. If you haven’t got a LIONS account – what are you waiting for? You’ll get instant access to ...

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A career with us is fast-paced, exciting and full of opportunities to grow and develop. WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise ...

At WARC, we believe in effectiveness. We try to arm our readers with ideas that help them become more rigorous. To do that, we enlist the foremost experts in marketing theory and practice to share ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Celebrating the contribution of strategy and planning to great ideas.

Press information from WARC, covering company details, press releases and resources. ChevronDown ...