The Google brand will continue to exist, but at a holding level the new Alphabet identity will be used, with Alphabet Inc replacing Google Inc as a publicly traded identity. Alphabet uses the new URL ...

If Google’s logo reflects a campus with multi-story slides and themed conference rooms, Alphabet’s says, “I have a lobby full of Knoll furniture.” We asked designers and branding experts ...

Alphabet must still include the spirit of Google’s brand values within the new company and concede less to the financial markets if it is to succeed. I, for one, hope it does.

John Marshall, chief strategy and client officer at brand strategy and design agency Lippincott, says: “In creating Alphabet, Google is bucking a powerful trend in corporate branding—the ...

Google Fiber, Google X, Google Ventures, and Google Capital are all "Alphabet" companies with "Google" branding. If our "boring" theory is right, things won't rebrand, either.

Google-parent Alphabet Inc shares lost 5% this week wiping of $200 billion in MCap from the US-based tech giant. Shares were ...

Alphabet Inc. (GOOGL), the parent company of Google, owns several other companies in addition to the search engine giant. Seven major companies owned by Alphabet are YouTube, Waze, DoubleClick ...

The $12.5 billion Motorola Mobility deal was Google's largest buyout at the time, meant to give the company a powerful phone brand that could compete directly with Apple's iPhone line.

Google parent Alphabet topped third-quarter revenue and earnings expectations on Tuesday, helped by an AI-driven 35% surge in its cloud business as well as a jump in its digital advertising revenue.

Shares of Google parent Alphabet soared as much as 6% on Tuesday after the company teased a major breakthrough with its new quantum computing chip “Willow.” ...

The Google brand will continue to exist, but at a holding level the new Alphabet identity will be used, with Alphabet Inc replacing Google Inc as a publicly traded identity. Alphabet uses the new URL ...