The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Alphabet is a dominant, growing tech giant undervalued due to AI fears, yet poised for 20-25% annual upside. Click here to find out why GOOG stock is a Buy.

The traditional kickoff of the category’s biggest season was a disaster for beer, with sales dollars down by 6.4% and volume ...

Scammers often use the latest technologies to steal from consumers, but they also still rely on old, tried-and-true tactics.

Alphabet Inc. (NASDAQ:GOOG) remains one of the 10 best marketing stocks to buy right now. On Friday, June 13, 2025, Mexico’s ...

A letter from House Republicans demands answers from California's public health insurance marketplace after it was uncovered ...

So, which is the best stock to buy today, Alphabet or Microsoft? Given that Alphabet’s stock is trading at a deeper discount ...

Taylor Swift credited fans with helping her reclaim her old music. They say they were happy to invest: "I will keep spending money on this woman." ...

AURORA, Colo. — Welcome to Aurora, Colorado. Or, the City of Marketing Doom and Gloom. Gartner kicked off its Gartner Marketing Symposium/Xpo conference Monday morning, June 2, with a keynote ...

Letter from the editor: Marketing to Gen Z and Alpha. By Elizabeth Crawford. 28-May-2025 Last updated on 28-May-2025 at 13:55 GMT. CPG brands and retailers are exploring how best to win over young ...

Business mobility provider Alphabet (GB) has appointed Jill Paton as its new Head of Marketing and External Communications. Paton steps into the role to optimise the company’s marketing ...

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize budget allocation. Using Bayesian causal inference (a machine learning ...