Puerto Rico has introduced several new artisanal rum brands to the U.S. market, marking a significant expansion of the Rums ...

HAMILTON, Bermuda, April 24, 2025 /PRNewswire/ -- Just in time for summer, BACARDÍ ®, the world's most awarded rum, is shaking up the flavored rum scene with the launch of BACARDÍ Passionfruit.

Bacardi brand director for Europe Tjalling Simoons said: “At Bacardi, we’re always looking for new ways to bring bold, exciting flavours to our fans, and Passionfruit is the perfect fit. “As the #1 ...

The U.S. trade embargo against Cuba prevents a Cuba-owned company from suing Bacardi [RIC:RIC:BCARDU.UL] in the United States for infringing trademarks covering "Havana Club" rum in a long-running ...

Bacardi Rum and Miami Heat basketball star Jimmy Butler have announced a second collaboration with the player’s premium coffee brand, Bigface. Following the success of their first spirits ...

Bacardi’s strategy takes a 360-degree approach to reaching consumers both online and offline. Jha says, “Our consumers are not limited to social media; they engage in bars, attend events, and ...

(RTTNews) - The Coca-Cola Company and Bacardi Limited announced an agreement to launch BACARDÍ rum and Coca-Cola as a ready-to-drink or RTD pre-mixed cocktail. The BACARDÍ Mixed with Coca-Cola ...

For many, it’s a flavor of college parties or perhaps a favorite beach cocktail. Now global brands Coca-Cola and Bacardi are teaming up to make rum and Coke in a can.

Bacardi, a premium rum brand by Bacardi Korea (CEO Ahn Jun Hong), is launching its "Do What Moves You (#DWMY)" campaign. An invitation to enjoy hot summer days with Bacardi Mojito, this project has ...

FPJ Exclusive: Celebrating World Rum Day With Bacardi Every rum lover, let us tell you that you deserve an extra peg this evening to celebrate World Rum Day, which occurs annually on July 13.

Bacardi [RIC:RIC:BACLTD.UL] convinced a U.S. appeals court on Thursday to revive the liquor giant's lawsuit against the U.S. Patent and Trademark Office in its long-running dispute with the Cuban ...

Bacardí Rum and pop star Camila Cabello have partnered for the brand’s biggest campaign to date. The singer stars in the 30-second spot, developed by BBDO New York. A celebration of Bacardí ...