Baidu’s search engine upgrades are its most significant changes in a decade. The AI features include longer queries, voice search, and image input.

Baidu is still the biggest search engine, though the company has seen some users move to AI chatbots like Deepseek and ChatGPT, losing part of its market. Short video platforms such as Douyin and Kuaishou are also integrating AI, threatening to snatch away at Baidu’s market.

Chinese technology company Baidu Inc. (BIDU) reportedly announced on Wednesday that it is revamping its flagship search engine by leveraging artificial intelligence and adding a voice function. A Bloomberg report stated that the overhaul was announced during a media event in Beijing.