Client testimonials, an essential part of any marketing strategy, are a goldmine of intelligence. Make them part of your B2B SEO playbook. ... Give them a template to complete, ...

An Effective Way to Ask for a Testimonial From a Client. Testimonials make your marketing materials seem believable to potential customers.

Clients may be leery of how testimonials are displayed because some platforms, such as Google Reviews, always display a user’s account name, which is typically their actual full name.