Fewer than 10% of SEC-registered firms reported using testimonials in their marketing materials, even after the Securities and Exchange Commission allowed advisors to use endorsements in ...

Client feedback and interview video testimonials are powerful storytelling tools that can make your brand more trustworthy, emotionally connect with your audience, and display real-world outcomes.

Having a strong collection of solid, 4.9 or 5-star real estate client testimonials will set you up for success in the following ways: Social proof.

In the advisory community, the ability to solicit, produce and feature client testimonials is still relatively new, given the SEC's 2021 updated marketing rulings. In essence, the rule states that ...

Clients may be leery of how testimonials are displayed because some platforms, such as Google Reviews, always display a user’s account name, which is typically their actual full name.

Write letters to clients that asks specific questions about their experiences with your company and product. The more specific their testimonials, the more believable they are.

Leverage Testimonials Share data-backed success stories with client permission. For example, 73% of B2B buyers view customer testimonials and case studies as highly influential.

As a women-founded public relations agency with 20 years of client success, ChicExecs addresses modern review culture and the ...

SEC Marketing Rule Allows Client Testimonials. How Advisors Are Using Them. Wealth management businesses have been taking advantage of a relatively new SEC rule about client testimonials to raise ...