What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Soft drink brand Ribena has unveiled a refreshing brand revamp, bringing its heritage identity into the modern era. With a ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Apple may reposition the Apple logo on the back of the iPhone 17 Pro for the first time in six years, according to a new leak ...

In 2015, Warwick University unveiled a 'modern' rebrand so divisive that students petitioned to reverse it. But now, ten ...