Coca-Cola’s Christmas ad, for all its shimmering visuals, is more than just a marketing campaign. It’s a litmus test for the future of creativity in an increasingly automated world.

Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads. An aversion to political controversy and a reliance on creators for AI-generated content have helped ...

As part of its Market Investment Days program, Coca-Cola Southwest Beverages dispatches its executive team, local leaders and office-based associates into the field each week to interact with the ...

Would you try a can of ‘fruity fantasy’ flavored fizzy pop? Coca-Cola is hoping to win over K-Pop fans with K-Wave and a raft of digital and physical experiences.

NEW YORK--(BUSINESS WIRE)--It's about to go down at the 2023 ESSENCE Festival of Culture™ presented by Coca-Cola®.This year's four-day event will celebrate Hip-Hop's undeniable legacy with new ...

News Coca-Cola Unveils Foodmarks: First-Ever Food ‘Landmarks’ Across the Globe Inspired by Cultural Moments, Movies, Must-Travel Destinations and More ...

2025 ESSENCE Festival of Culture® presented by Coca-Cola® Expands Lineup: Babyface, Jill Scott & Friends, Patti LaBelle, Jazmine Sullivan, Master P’s Final Show, Plus Quincy Jones Tribute ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...

Coca-Cola: A cultural study to understand happiness for this generation of teens. Adam Chmielowski and Annie AuerbachFlamingo Cultural Intelligence. Summary. The Flamingo Cultural Intelligence Unit ...

Coca-Cola’s ad crystallizes these fears, even though, as Shelly Palmer, a professor of advanced media in residence at Syracuse University, said in a recent blog post, it “truly sucks.” ...