Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

From the outside, life as a social media influencer looks glamorous, but former influencer Hannah Rose Keys has lifted the ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

With over 30 000 SaaS companies globally (Exploding Topics) and new ones launching daily, the competition is fierce. If ...

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

He has previously held leadership roles at Interpublic Group, Publicis Groupe, and Omnicom Media Group. Prior to joining ...

The media is undergoing a radical and sustained change. According to the Reuters Institute for the Study of Journalism's ...

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.