Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Kizik, the hands-free footwear brand known for its innovative step-in shoe technology, is launching a major new retail ...

Walt Disney Co.'s stock has been upgraded to buy from hold by Jefferies, which cited positive performances from the entertainment giant's cruise business, theme parks, streaming and movies for its new ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

According to Finances Online, a business research company, about 97% of people primarily learn about businesses online.

As customer acquisition becomes more expensive across every platform, direct-to-consumer (DTC) brands must think beyond ...

IAPP Westin Research Fellow, C. Kibby explores how state attorneys general have enacted state privacy laws and lessons that ...

Discover why banks despise mortgage brokers and how using one could save you thousands on your home loan. Industry secrets ...

Nike faces $1 billion tariff hit as sales decline continues. Company plans price hikes and production cuts while launching ...

Physicians perceived improved communication and education but also thought that direct-to-consumer advertising (DTCA) ... 7 Aug 2007 | Journal of Consumer Marketing, Vol. 24, No. 5.

A legislative ban on pharma ads, a tool for companies to amplify messaging on drugs, including for precision medicines, is sure to face legal challenges, experts say.

This challenge has intensified with shifting privacy regulations, rising customer acquisition costs, and evolving consumer ...