Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the ...

We are hosting Meta Marketing Summit - Agency Edition in India to highlight how we are partnering with media and creative ...

The rapid growth of retail media has created both opportunity and a significant challenge for brands: billions in potentially wasted advertising dollars.

Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new brand ambassadorship, they ...

The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, ...

Discover how Amitabh Bachchan continues to touch hearts in Bollywood with his hand-written letters, appreciating young talents and spreading kindness, amidst the digital age.

And she said AI tools can be fairly well trained based on a particular brand voice or personality. Although, a ChatGPT prompt for ad copy, such as “In the Oatly brand voice, give me marketing lines ...

AdCrunch serves a range of e-comm brands - primarily in the health and beauty sectors - managing over $100 million in ad spend and generating over $425 million in client revenues to date.

Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way. While Snapchat has offered brands the opportunity to pay for sponsored ...

Her makeup was glammed up for the ad, and comprised of a layer of mascara ... Beyonce announced that her hair care brand would be available at Ulta Beauty stores throughout the U.S. beginning ...

This increase highlights the growing appeal of IPL as a platform for diverse brands from multiple sectors. Advt Together, the top five ad categories accounted for more than 40 per cent of total ...

Brands will have to wait for revised guidance from the ASA, which it is currently preparing, for clarity. Speaking last week, Marks & Spencer chairman Archie Norman said the incoming rules could mean ...